California faces a health crisis. Consumption of soda and other sugar-sweetened beverages contributes to a number of costly, debilitating health problems, including tooth decay, diabetes, heart disease, and obesity. Like the tobacco industry before them, Big Soda companies like Coke and Pepsi are targeting children with products that are harmful to public health. Limiting access and stopping predatory marketing schemes can help lower consumption, raise awareness, and help improve health outcomes.
Make Soda Consumption Go Flat
Legislation to Address the Health Crisis
A package of bills has been introduced in the California state legislature to help raise awareness, reduce soda consumption, and provide revenue to offset the costs to our health care system from the overconsumption of sugar-laden sodas like Coke and Pepsi, and other sugary drinks. Click here for a sample support letter.
AB 764 by Assemblymember Rob Bonta (D-Oakland)
Would prohibit a soda company from offering a manufacturers coupon or other promotional incentive on any sugar-sweetened beverage to their partnering manufacturer, distributor, or retailer. Learn more about AB 764.
AB 765 by Assemblymember Buffy Wicks (D-Oakland)
Would prohibit placement of sugar-sweetened beverages near the check-out counter at supermarkets, larger grocery stores, supercenters, and warehouse clubs. Learn more about AB 765.
AB 766 by Assemblymember David Chiu (D-San Francisco)
Would ban the sale of unsealed beverages larger than 16 ounces at food service establishments, including restaurants with self-service soda fountains. Learn more about AB 766.
SB 347 by Senator Bill Monning (D-Carmel)
Would require a warning label on sugar-sweetened beverages so consumers can make decisions that work best for them. Learn more about SB 347.
AB 138 by Assemblymember Richard Bloom (D-Santa Monica)
Would create a fee on sodas and other sugary beverages and uses the new revenue to offset health and economic costs associated with overconsumption of sugar.
Soda’s Effects on California Communities
Why health crisis requires soda bills
California faces a public health crisis. Over half of Californians already have diabetes or are likely to develop Type 2 diabetes during their lives. Twenty-five percent of Californians are obese and 38 percent of children are obese or overweight.Read More
How Big Tobacco Hooked Children on Sugary Drinks
Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers.Read More
Coca-Cola tried to influence CDC on research and policy, new report states
The Coca-Cola Company tried to influence the Centers for Disease Control and Prevention on diet and obesity issues by encouraging the agency to shift attention and blame away from sugar-sweetened beverages, according to a new report.Read More
Why we're endorsing tax hikes and other ways to limit sugary drinks for kids
Every child in every community deserves to grow up healthy. That’s why our respective organizations, the American Academy of Pediatrics and the American Heart Association, just released ...Read More